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How to organize a profitable Instagram giveaway in 2022?

Some believe that Instagram giveaways are a thing of the past. But, we're here to tell you that they are still one of the most effective ways to increase engagement and grow your following on the platform. 


This blog post will walk you through everything you need to know about organizing a good Instagram giveaway in 2022 and 2023. We'll cover topics such as choosing a prize, setting up eligibility rules, and reaching out to potential sponsors. So whether you're an experienced giveaway organizer or this is your first time stepping into the world of social media contests, read on for some valuable tips!


1.      What is an Instagram giveaway, and how does it work?


Are you looking for a way to engage with your audience and drive more traffic to your website? If so, then an Instagram giveaway may be the perfect solution. This post will explain what an Instagram giveaway is and how it works. We'll also share some tips on how to run a successful giveaway campaign. So, whether you're considering running a giveaway or want to learn more about them, keep reading!


Instagram is an excellent platform for engaging with your audience. Still, it can be challenging to drive traffic to your website. Suppose you're looking for a way to increase traffic to your website. In that case, an Instagram giveaway may be the perfect solution for you. A successful Instagram giveaway can help you achieve several goals, including increased brand awareness, increased website traffic, and increased engagement with your followers. 



2.      Why brands should consider organizing a giveaway on Instagram?


It can be hard to get attention from potential customers on social media and even harder to convince them to buy your product. But, according to a study by Wishpond, giveaways are one of the best ways to increase engagement on social media, with an average increase of 78%. 


A giveaway is a great way to increase engagement and introduce potential new customers to your product. By running a giveaway on Instagram, you can reach many people in a short amount of time.


Organizing a giveaway on Instagram can be an excellent way for brands to reach new audiences and build their website traffic and email list. Giveaways are viral on Instagram, and they can help brands get a large number of people very quickly. 


When done correctly, giveaways can also be a great way to build loyalty and interest in a brand. For example, suppose a brand gives away a relevant product to its audience. 

In that case, they are likely to see increased website visits and email signups. Additionally, giveaways can also help create a sense of community around a brand, which can further loyalty and engagement.


Overall, organizing a giveaway on Instagram can be a great way to reach new audiences, build website traffic, and increase email signups.



3.      How to plan and execute a successful Instagram giveaway?


Suppose you're looking to reach a wider audience, build your email list, and increase website visits. In that case, hosting an Instagram giveaway is a great way! But before you dive in, there are a few things you'll need to consider to ensure your giveaway is successful. 


To start, you'll need to develop a prize that will be compelling enough to get people to enter. It could be something as simple as a discount code or a free product - make sure it's something your target audience would want. Once you have your prize, it's time to start promoting your giveaway. 

Use eye-catching visuals and include all the relevant details (including how to enter) in the caption. 


It's also crucial that you set some guidelines for entry. For example, requiring participants to follow your account and tag a friend in the comments is a great way to spread the word about your giveaway and reach even more people. 

And last but not least, don't forget to pick a winner! An easy way to do this is by using a random number generator tool. Enter the number of entries you received, and it will select a winner for you.



  • Planning and executing a successful Instagram giveaway can be a great way to reach new audiences, build your website traffic, and grow your email list. Here are a few tips to help you get started:


  • Define your goals. What do you hope to achieve with your giveaway? Make sure your goals are realistic and measurable.


  • Choose a prize that will appeal to your target audience. The award should be relevant to your brand, and something people want to win.


  • Promote your giveaway on multiple channels. In addition to promoting it on Instagram, consider also sharing it on your website, blog, and other social media channels.


  • Make it easy to enter. Keep the entry requirements straightforward. The fewer steps people have to take to enter, the more likely they will do so.


  • Make sure you follow all applicable laws and regulations. It's essential if you're running an international giveaway. Be sure to research any legal requirements in the countries where you're promoting the giveaway.


  • By following these tips, you'll be well on your way to planning and executing a successful Instagram giveaway!


4.      Tips for promoting your giveaway and measuring its success.



  • Use social media to reach a wider audience. Create posts on Instagram, Facebook, and Twitter about your giveaway and include a link to your website. On Instagram and Facebook, you can use DM automation, and from one giveaway collect up to hundreds of email addresses and SMS numbers.


  • Make it easy to enter. The fewer steps involved in entering the giveaway, the more entries you're likely to get. So ditch the long entry forms in favour of something quick and straightforward.


  • Get creative with your prize. Everybody loves a good rewards, so make sure yours is something that will appeal to your target audience.


  • Set a goal for your giveaway. Whether it's reach, website visits, or email list growth, setting a plan will help you measure the success of your giveaway.


  • Promote, promote, promote! The more people who know about your giveaway, the better. So make sure you're promoting it as much as possible leading up to the big day.


  • Consider hiring micro-influencers to post about your giveaway on their Instagram accounts. The best place for this is in the stories, feed posts or the Reels of these individuals because they will have more followers than just 5-10K people following them! You can find influencer candidates by looking at portals like Collabstr that list young guns willing and able to contribute content to other organizations' brands.



5.      The benefits of using a third-party tool for managing giveaways.



Any savvy business owner knows that email list building is essential to ongoing success. After all, an email list is a database of potential customers, who have already expressed an interest in your product or service. So, it makes sense to nurture those relationships and turn one-time buyers into lifelong fans. And what better way to build an email list than by hosting a giveaway on Instagram? Not only can you reach a wider audience with giveaways, but you can also measure the statistics, collect email addresses, and track link clicks. 


Plus, you can use those email addresses to send periodic promotions and coupons to your most loyal followers. In other words, a few hundred dollars spent on a third-party tool for managing Instagram giveaways can easily translate into thousands of dollars in future sales. So, if you're not already using this powerful marketing technique, now is the time to start!




Conclusions: Although there are some potential challenges to hosting a giveaway on Instagram, the benefits of doing so can be significant. 

By following the tips, we've outlined in this blog post, and you can plan and execute a successful giveaway that helps you build brand awareness, drive traffic to your website or store, and increase sales. 

If you're interested in learning more about the giveaway or if you need help setting up your giveaway campaign, book a free call with our team today. We would be happy to discuss your specific needs and help you get started!

Automations Digital

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