Why is email marketing still crucial in 2022?

It's no secret that email marketing is one of the most effective ways to reach your target audience. Despite the rise of social media and other digital marketing channels, email is still a powerful tool for businesses of all sizes.

In fact, a study by Radicati Group predicts that email will remain the number one communications channel through 2022 and 2023. So why is email marketing still so crucial? 


  • Email marketing is still a great way to market your business.

In a digital world where nearly everyone can be reached through a social media post or an online advertisement, some people may wonder if email marketing is still a worthwhile endeavor. The answer? Absolutely. Email marketing is one of the oldest and most effective forms of online marketing, and it's still incredibly effective today.

Here are four reasons you should consider using email marketing to promote your business.

- Email reaches your target audience directly, bypassing clutter and competition on social media networks. 

- Email allows you to personalize messages with recipients' names, which helps boost response rates. 

- Email campaigns can be easily tracked and analyzed to measure their success. 

- Email remains one of the most cost-effective ways.

  • It's more affordable than ever before

Are you looking for a way to reach out to your customers that is more affordable than ever before? If so, then you should definitely consider email marketing. Email marketing is one of the most cost-effective ways to reach out to your customers, and it can be very effective in generating sales leads and driving traffic to your website. Studies have shown that email marketing can be up to forty times more effective than traditional advertising methods.

In addition to comparing this to paid Ads, you own the email list; that belongs to you. The day you stop paying for that medium's traffic in paid ads is when they'll no longer receive any messages. For instance, in email marketing, until somebody opts out of receiving emails or content from your company, it can still reach them with offers and special deals to connect current and future clients. 

The common knowledge is that you need to connect with your prospect seven times (7 touchpoints) before buying. But what many people don't know, and may not even realize - how easy it can be via email marketing for free! With this method of communication, there's no limit on the number or frequency in which we contact potential customers. Because every time someone opens one of our emails, then THAT becomes another opportunity to build relationship quality leads who eventually turn into active consumers...and well worth every penny spent when done correctly.

Alternatively, using paid ads and retargeting will be drastically more challenging in 2022 and 2023 with iOS updates 14.5 and 15 on an iPhone - but not impossible!


  • You can target specific audiences with email campaigns.

Email marketing is an incredibly powerful tool for businesses of all sizes. However, it's crucial to target the right audience with your email campaigns to ensure that you're getting the most out of your efforts. By targeting your campaigns to specific groups of people, you can increase your chances of opening, reading, and converting your message into sales.

You can divide your list into different segments or use tags; to add prospect interest into your email list. When someone is looking for shoes, don't try to offer in the email campaign the jackets.


  • Branding through emails can be done in many different ways.

In order to create a successful email marketing campaign, it's essential to establish a branding strategy that will make your emails stand out from the competition. There are many different ways to create a winning brand for your business, but email design is one of the most effective. Using clever graphics, attractive fonts, and personalized content, you can create an email campaign that will grab your readers' attention and leave them with a lasting impression of your brand.

So if you're looking to increase your brand awareness and loyalty among customers, check out these five tips for creating an effective email branding strategy.

- provide regular up to date newsletter

- automated client onboarding (it can be 3-7 days automated sequence of emails describing your product or service)

- branded free lead magnet enhancing prospects to opt-in

- VIP deals only for email subscribers (it can be accessed to Black Friday deals 12 hours before it will be public!)

- contests and giveaways only for email subscribers


You can build a powerful connection with your customers through email marketing with the right approach.


Email marketing boosts customer retention by providing exclusive offers and discounts they won't find anywhere else.

Did you know that email marketing can help improve customer retention? According to a study by the DMA, email is about 40 times more effective at acquiring new customers than using social media! Email allows you to provide your customers with exclusive offers, convincing them to stay loyal to your brand. It's essential to make sure your email marketing campaigns are well-designed and personalized so that they provide value to your customers. Including a call-to-action in your emails can also help encourage customers to return to your website or storefront.

Additionally, email marketing allows you to connect with your customers personally, which can make them feel valued and appreciated. If you're looking for a way to improve customer retention, email marketing is the way to go!


  • Email marketing is the best way to reach out to customers who have opted-in for communications from you.

Email marketing is the best way to reach out to customers who have opted-in. Through email, you can keep your customers up-to-date on your latest products and services, as well as build trust and credibility. You can create custom messages that speak directly to your customers by creating a targeted email campaign. Plus, email marketing is one of the most effective ways to keep in touch with your customers and keep them coming back for more.


  • The ROI of email marketing is worth it, even if it doesn't result in immediate sales or conversions.

Just because email marketing doesn't result in an immediate sale, that doesn't mean it's not worth your time and effort. In fact, the ROI of email marketing can be pretty high if you do it correctly. Creating a targeted list of subscribers and sending them relevant content can increase brand awareness and drive traffic to your website.

And best of all, you can do all this at a relatively low cost. So don't write off email marketing just because you don't see an immediate return on investment. It's still one of the most effective marketing tools out there in 2022 and 2023.



Conclusions: Email marketing is still a great way to market your business. It's more affordable than ever before, and you can target specific audiences with email campaigns. Branding through emails can be done in many different ways, from sending out exclusive offers or discounts to offering an informative newsletter that connects customers on a personal level. The best part about it? Email marketing boosts customer retention by providing exclusive offers they won't find anywhere else. 

Would you like help to implement these strategies for your company? Book our free 20-minute consultation call today!

Automations Digital

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Email Statistics Report, 2018-2022 THE RADICATI GROUP, INC

Study by the DMA